Design Thinking for Data-Driven App Development · Quiz 2 · Sep 2022

What is the production quantity for month 4?

Consider the following statements regarding Design Thinking and Agile: 1. Design Thinking looks at the “why” of a problem while Agile methods focus on the “how” of project delivery. 2. Agile focuses on generating fresh ideas that teams test with a series of user-focused exercises. 3. Design Thinking allows teams to break up the planning and scope of work into smaller units. Which of the above statements is/are correct?

In the question given below, there are two statements marked as Assertion (A) and Reason (R). Assertion (A): Design research improves a business’s bottom line through understanding user needs, behaviours and attitudes towards a given product or service – such as a new banking application. Reason (R): Design Research is opinion-based; it seeks to understand what people say about products and services. Mark your answer:

Parking.sg, a mobile app for Singapore parking payments, demonstrates how agencies can adopt an agile, entrepreneurial culture in their way of working and create cutting-edge digital products at a rapid pace. What did the Parking.sg team do to win the official go-ahead for the project?

With reference to the product and service design, consider the following statements: 1. Designers need to make things that satisfy people’s needs, in terms of function, in terms of being understandable and usable, and in terms of their ability to deliver emotional satisfaction, pride, and delight. 2. Designers must satisfy marketing needs also to ensure that people actually buy and use the product. 3. Designers are not required to possess personal social skills as they counteract the biases of innovators and change the way they engage in the innovation process. Which of the above statement(s) is/are incorrect?

In the aftermath of the Space Shuttle Challenger disaster tragedy in 1986, Richard Feynman participated in a Congressional hearing investigating the cause of the disaster. In what has become a famous anecdote, he sat in front of the congressional panel and demonstrated what happened to the shuttle’s O-rings in the colder-than-normal launch day temperature. Using a glass of water and dropping a clamped O-ring into the glass, he showed how O-rings become brittle and inflexible when exposed to the cold. On the other hand, complex charts produced by engineers in an attempt to warn about the dangers of O-ring exposure to cold temperatures proved to be more confusing than enlightening to those investigating the Challenger disaster. What step in the Design Thinking process can be linked to Richard Feynman’s demonstration?

Consider the following case and answer the question: An online jewellery maker - Sneha started her venture during the lockdown and has been able to scale up her operations over the last few months. She talks to her clients through Instagram and understands their requirements and quotes the price of the personalized jewellery. The customers love this personal touch and added effort - but - doing this leads to a lot of time wastage. If the order-taking becomes streamlined, her USP of being able to provide personal attention to individual orders gets eliminated - giving it the perception of being more mechanical than personal. To create an ENV model, match the following to their correctly: 1. Order Taking 2. Automated 3. Manual 4. Customisation A. ELEMENT B. NAME C. VALUE 1 OR 2 D. VALUE 2 OR 1

Consider the following statements: 1. Reduction in the trial & error of innovation. 2. Compromise-free solutions for complex problems. 3. Prediction of technology evolution. 4. Planning and problem avoidance. Which of the statements given above can be considered as advantages of TRIZ?

Match the following drawing parallels between Marketing and Design Thinking Design Thinking: 1. Empathize 2. Analyze 3. Solve 4. Test Marketing: A. Identify Target Audience B. Curate content and promote a solution C. Address Need and Product Centricity D. Adjust your content and promotion while collecting feedback

Which of the following is/are feature(s) of Human-centered Design (HCD)?[Check all that apply]

An online jewellery maker - Sneha started her venture during the lockdown and has been able to scale up her operations over the last few months. She talks to her clients through Instagram and understands their requirements after which,she quotes the price of the personalised jewellery. The customers love this personal touch and added effort - but - doing this leads to a lot of time wastage. If the order taking becomes streamlined, her USP of being able to provide personal attention to individual orders gets eliminated - giving it the perception of being more mechanical than personal - Among the following identify the favourable outcomes upon making the ENV model. [Check all that apply]

Which of the following statements defines the term ‘User Experience’ correctly?

Why is it important to call in industry experts while preparing the customer journey map?

What do we learn from the persona and customer journey map?

Why is iterative customer-focused research in the Empathize phase important in Design Thinking?

Which of the following statements accurately describes the Empathize phase of the 4-stage Design Thinking process?

What are the advantages of ‘silent brainstorming’ in Design thinking?

What is the function of Inventive Principles in the Solve phase?

Which of the following is not part of the customer journey map?

Which tool/ theory do we use to analyze the problem from the perspectives of both customer and the provider?

Which one of the following statements is correct?

Which of the following is not a visual collaboration platform that provides an intuitive, engaging, and virtual in-person collaboration experience for every team?

Which is not an aspect of the Solve phase of Design Thinking?

Which descriptor below contains elements of an effective persona?

Which of the following is the most appropriate quote/description of a Good Design?

Which of the following is an apt example of Service Design?

Which of the following is an example of exercising empathy?

Which of the following is not advised to be exercised while creating a problem statement?

Which of the following is not a form of Prototype?

Bunty and Babli made an app that helps its users streamline Real Estate Purchases. They spent nearly 2 Lakh rupees on promoting it in Malls, Real Estate exhibitions, etc, and got exactly 250 installs. Although as an online promotion - they made an engagement post - which they boosted using an additional Rs. 1 Lakh in the ad manager platform. Within a week - they ended up getting 2000 installs through that post. What is the CPI in this case?

In GMRT Pune, what solution did they come up with to tackle the problem of the construction of a giant telescope

Which among the following is an example of referral marketing?

Design Thinking is a linear process. True or False?

Select the odd one out in context with the Test Stage of Design thinking

Which of the following statements is true? [Check all that apply] In the interview with Nagu Rangan from Microsoft, he stated that while working with AI/ML-based products, machine learning can help in

Arvind found out that his son was having trouble understanding and solving the homework he was being assigned. He applied design thinking and came up with a solution in the form of an app and realized that he can launch this app in the app market. Which of the following would qualify as the relevant target market for this app? [Check all that apply]

Mr. Bharath Visweswariah while talking about startups and businesses having the first-mover’s advantage mentions a phenomenon called the Network Effect. Which among the following is true for Network Effect? [Check all that apply]

Whilst talking about Ford's work culture, Mr. Ravi Mathai came up with many collaborative working tools. Which among the following would qualify as collaborative working software for planning and Team Management? [Check all that apply]

As per the interaction between Prof. Bala and Mr. Shyam Raghunandan (Schueco) What are the few factors that are being considered in architectural designing and planning - keeping in mind the human or customer-centricity? [Check all that apply]

What problems do “Mentors Without Borders” seek to solve?

Jim Hackett, the former CEO of Ford Motors introduced Design thinking in the company. How has Design Thinking helped Ford Motors in recent days? [Check all that apply]