State whether the following statement is true or false:
According to Prof Bala Ramadurai, silent brainstorming can enhance creativity as it democratizes
the brainstorming activity itself.
6406531895683.
TRUE
6406531895684.
FALSE
A published solution is not available for this question yet.
State whether the following statement is true or false:
A modified customer journey map is a visual representation of a customer's experience that
includes only the positive aspects of the customer journey after including new insights and
problems discovered during testing in the first iteration.
6406531895685.
TRUE
6406531895686.
FALSE
A published solution is not available for this question yet.
Consider the following statements about Market Research:
1. Market research aims to improve business profitability by gathering self-reported data.
2. Market research helps to identify and analyze the needs of the market, the market size and the
competition.
Which of the statement(s) given above is/are true?
6406531895687.
1 only
6406531895688.
2 only
6406531895689.
Both 1 and 2
6406531895690.
Neither 1 nor 2
A published solution is not available for this question yet.
Consider the following statements about Intrapreneurship:
1. It is the act of behaving like an entrepreneur while working within a large organization.
2. It is the practice of a corporate management style that integrates risk-taking and innovation
approaches that are more traditionally thought of as being the province of entrepreneurship.
Which of the statement(s) given above is/are correct?
6406531895707.
1 only
6406531895708.
2 only
6406531895709.
Both 1 and 2
6406531895710.
Neither 1 nor 2
A published solution is not available for this question yet.
Penicillin was discovered by Scottish biologist Alexander Fleming in 1928. He accidentally left a
petri dish of staphylococcus bacteria uncovered and noticed that a mold that had contaminated
the dish had killed the bacteria around it. This led to the discovery of penicillin, the world's first
antibiotic, which has saved countless lives since its discovery. This is a classic example of?
6406531895719.
Trial and Error
6406531895720.
Reverse Engineering
6406531895721.
Patent Infringement
6406531895722.
Innovation and Serendipity
A published solution is not available for this question yet.
Read the case study, then answer given subquestions.
Case Study: Design Thinking for a Fitness App
A fitness app company named Bala Vijayam wants to improve its user experience and increase
user engagement. As a Design Thinking consultant, you have been hired to help the company
identify pain points, generate ideas, and create and test prototypes.
Which of the following is the best method to identify pain points in the customer journey map?
1. Conducting a survey
2. Fly on the wall research
3. Observations
Choose the correct answer using the options given below:
6406531895751.
1 and 2 only
6406531895752.
2 and 3 only
6406531895753.
1 and 3 only
6406531895754.
1, 2 and 3
A published solution is not available for this question yet.
Read the case study, then answer given subquestions.
Case Study: Design Thinking for a Fitness App
A fitness app company named Bala Vijayam wants to improve its user experience and increase
user engagement. As a Design Thinking consultant, you have been hired to help the company
identify pain points, generate ideas, and create and test prototypes.
Which method can be used to analyze the root cause of a problem in the fitness app using the Five
Whys approach?
6406531895755.
Flowcharting
6406531895756.
Likert scale
6406531895757.
SWOT Analysis
6406531895758.
Fishbone diagram
A published solution is not available for this question yet.
Read the case study, then answer given subquestions.
Case Study: Design Thinking for a Fitness App
A fitness app company named Bala Vijayam wants to improve its user experience and increase
user engagement. As a Design Thinking consultant, you have been hired to help the company
identify pain points, generate ideas, and create and test prototypes.
After Empathize and Analyze phases, which of the following is a good way to generate ideas in
Solve phase to improve the fitness app?
1. Using the ‘worst possible idea’ method
2. Conducting brainstorming sessions
3. Using TRIZ principles
Choose the correct answer using the options given below:
6406531895759.
1 and 2 only
6406531895760.
2 and 3 only
6406531895761.
1 and 3 only
6406531895762.
1, 2 and 3
A published solution is not available for this question yet.
Read the case study, then answer given subquestions.
Case Study: Design Thinking for a Fitness App
A fitness app company named Bala Vijayam wants to improve its user experience and increase
user engagement. As a Design Thinking consultant, you have been hired to help the company
identify pain points, generate ideas, and create and test prototypes.
During the prototype testing phase, you noticed that some users were having difficulty navigating
the fitness app's new interface. What would be the best approach to address this issue?
6406531895763.
Redesign the interface based on the consultant's own preferences.
6406531895764.
Create a new prototype with a different interface and start testing again.
6406531895765.
Conduct a usability test with a larger group of users to gather more feedback.
6406531895766.
Ignore the issue and move on to the next phase of the design process.
A published solution is not available for this question yet.
Read the case study, then answer given subquestions.
Case Study: Design Thinking for a Fitness App
A fitness app company named Bala Vijayam wants to improve its user experience and increase
user engagement. As a Design Thinking consultant, you have been hired to help the company
identify pain points, generate ideas, and create and test prototypes.
Which of the following prototyping methods would be best for quickly testing and iterating on
low-fidelity design ideas for the fitness app?
6406531895767.
Paper prototyping
6406531895768.
Digital prototyping
6406531895769.
Physical prototyping
6406531895770.
Interactive video prototyping
A published solution is not available for this question yet.
Read the case study, then answer the given subquestions.
A new dating app, LoveConnect, has entered the market with the goal of disrupting the industry.
Unlike other dating apps, LoveConnect aims to create deeper connections by matching users aged
between 20-30 based on shared interests, values, and goals. The app has a sleek and intuitive
interface but struggles to attract and retain users. The LoveConnect team decides to use design
thinking to improve the app’s user experience and increase engagement.
They begin by empathizing with their target audience and conducting user interviews and surveys
to understand their pain points and desires. They discover that users feel overwhelmed by the
sheer number of matches and messages they receive, leading to a feeling of burnout and
frustration. They also find that users want more control over the matching process, and desire a
more personalized experience. Which of the following features did LoveConnect add to the app to
give users more control over the matching process?
6406531895771.
Assigning matches based on geographic proximity
6406531895772.
Matching users based solely on their physical appearance
6406531895773.
Introducing a predictive algorithm that takes into account users' stated
interests
6406531895774.
Putting a limit of 2 matches a day only
A published solution is not available for this question yet.
Read the case study, then answer the given subquestions.
A new dating app, LoveConnect, has entered the market with the goal of disrupting the industry.
Unlike other dating apps, LoveConnect aims to create deeper connections by matching users aged
between 20-30 based on shared interests, values, and goals. The app has a sleek and intuitive
interface but struggles to attract and retain users. The LoveConnect team decides to use design
thinking to improve the app’s user experience and increase engagement.
Which marketing strategy might be most effective for the online dating app company in reaching
potential new users?
6406531895775.
Creating radio advertisements to promote the app
6406531895776.
Distributing flyers door-to-door in residential areas
6406531895777.
Creating engaging social media content to attract followers and drive traffic to
the app's website
6406531895778.
Cold-calling potential users to encourage them to sign up for the app
A published solution is not available for this question yet.
Read the case study, then answer the given subquestions.
A new dating app, LoveConnect, has entered the market with the goal of disrupting the industry.
Unlike other dating apps, LoveConnect aims to create deeper connections by matching users aged
between 20-30 based on shared interests, values, and goals. The app has a sleek and intuitive
interface but struggles to attract and retain users. The LoveConnect team decides to use design
thinking to improve the app’s user experience and increase engagement.
How might the online dating app company apply the principle of human-centric design to improve
user engagement?
6406531895779.
By adding more ads to the app to increase revenue
6406531895780.
By simplifying the app's interface to make it more user-friendly
6406531895781.
By limiting the number of matches a user can see each day to create a sense of
scarcity
6406531895782.
By requiring users to pay for certain features that are currently free
A published solution is not available for this question yet.
Read the case study, then answer the given subquestions.
A new dating app, LoveConnect, has entered the market with the goal of disrupting the industry.
Unlike other dating apps, LoveConnect aims to create deeper connections by matching users aged
between 20-30 based on shared interests, values, and goals. The app has a sleek and intuitive
interface but struggles to attract and retain users. The LoveConnect team decides to use design
thinking to improve the app’s user experience and increase engagement.
Which of the following is an example of innovation in the online dating industry?
6406531895783.
Adding a "chime" sound to indicate a potential match
6406531895784.
Using AI to suggest matches based on previous user preferences
6406531895785.
Requiring users to fill out a lengthy questionnaire before being allowed to
create a profile
6406531895786.
Allowing users to video call their matches
A published solution is not available for this question yet.
Read the case study, then answer the given subquestions.
A new dating app, LoveConnect, has entered the market with the goal of disrupting the industry.
Unlike other dating apps, LoveConnect aims to create deeper connections by matching users aged
between 20-30 based on shared interests, values, and goals. The app has a sleek and intuitive
interface but struggles to attract and retain users. The LoveConnect team decides to use design
thinking to improve the app’s user experience and increase engagement.
The app developers made very critical changes to make the app designed it to work across
different devices and platforms, making it easily accessible to a wider range of users. By doing
this, they increased the user base. Which TRIZ principle is applied here?
6406531895787.
Principle of Prior Action
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Principle of Feedback
6406531895789.
Principle of Simplification
6406531895790.
Principle of Universality
A published solution is not available for this question yet.
