Design Thinking for Data-Driven App Development · End Term · Jan 2023 · FN

Consider the following statements about Co-creation: 1. Co-creation is a key component of service design and involves collaboration between designers, service providers, and end-users. 2. Eggomobile designed by a group of MIT Engineers is the best example of co-creation. Which of the statement(s) given above is/are correct?

Consider the following statements regarding whole-team alignment in an Agile project: 1. It is the process of ensuring that everyone on the team is working together towards a common goal. 2. It involves regular communication and collaboration not only among team members, but also among stakeholders, and customers. 3. It includes aligning the discovery and delivery tracks, which involve understanding user needs and delivering software that meets those needs. Which of the statement(s) given above is/are correct?

Consider the following statements about the 4 phases of Human-centered design: 1. The goal is to keep users’ wants, pain points, and preferences front of mind during every phase of the process. 2. It helps us build more intuitive, accessible products that are likely to turn a higher profit because customers have already vetted the solution and feel more invested in using it. Which of the statement(s) given above is/are correct?

Scenario: The design team for a mobile banking app identifies the future state that their target user wants, which includes quick access to account information, easy transfer of funds, and security features that protect their financial data. They create a persona named "Busy Bee" who is a working professional that values efficiency and security. They attempt to design a user interface that enables Busy Bee to easily navigate the app, complete transactions, and feel confident that their financial data is secure. Which of the following aspect of persona creation is described in the above scenario?

Consider the following: 1. Finding out customers’ experiences during the Before, During and After phases 2. Observation and taking the time to determine the problem 3. Identification of roadblocks that prevented a solution in the past 4. Asking open-ended questions Which of the above are some steps carried out while creating a customer journey map?

Which of the following did GD Naidu use to power his invention of the Rasant electric razor?

Consider the following: 1. Education 2. Mindset 3. Groupthink 4. Team Construction 5. Ego Which of the above list of factors, represents some of the obstacles to achieving innovative solutions to the problems that you may have listed in the first phase of design thinking?

Consider HMW statements in design thinking and match the following:

Choose the correct answer using the options given below:

In the ENV Model as suggested by Dr. Bala, we see that the model fits perfectly with the conflicts introduced in movies. One of the examples we can think of is that of Avengers Infinity War. To give the context: There was a big fight between the heroes and Thanos, but Thanos was very strong and was winning. Dr. Strange, one of the heroes, had a special stone called the Time Stone that could help them win the fight, but he knew that using it would put the whole universe in danger. So, Dr. Strange decided to give the Time Stone to Thanos in exchange for Thanos not hurting his friends. This was a hard decision for Dr. Strange, but he did it because he knew it was the only way to save the universe. Which of the following best depicts this situation in the ENV model?

You work as a product designer for a company that manufactures mobile phones. The latest model of the phone has been receiving complaints from customers about poor battery life. Your manager has asked you to investigate the issue and come up with a solution. You decide to use Multi-why Analysis and Design Thinking to approach the problem. You ask "Why" questions to identify the root cause of the battery life issue. Which of the following is an example of a "Why" question you might ask?

Which of the following best describes natural mapping in the context of stove burners according to human factors in design principles?

Which of the following are the goals of a good user experience design? 1. The product should be easy to use. 2. The product should be equitable. 3. The product should delight the user 4. The product should solve the user's problem Choose the correct answer using the options given below:

Which of the following is a benefit of silent brainstorming?

How does a modified customer journey map differ from a regular customer journey map?

Which of the following would be a key performance indicator (KPI) for measuring the success of the Retention stage in AAR?

What is the danger of making assumptions about users?

Which of the following is an effective CTA for a landing page promoting a new mobile app?

Match the following:

In a design thinking context, a conflict of interest may arise when a designer must balance the needs and desires of multiple stakeholders. Which of the following approaches could be used to resolve this conflict?

Consider the following statements about Intrapreneurship: 1. It is the act of behaving like an entrepreneur while working within a large organization. 2. It is the practice of a corporate management style that integrates risk-taking and innovation approaches that are more traditionally thought of as being the province of entrepreneurship. Which of the statement(s) given above is/are correct?

What was the purpose of the vacuum-sealed glass bulb used in Edison's light bulb?

How did design thinking play a role in the construction of the Shivanasamudram Falls power plant?

What role did serendipity play in Joseph Monier's development of reinforced concrete?

Which of the following best describes the transition from trial and error to a more systematic approach to innovation?

What is the main advantage of a more systematic approach to innovation?

Recalling the interaction between Mr. Venkatakrishnan Janakiraman and Prof. Bala Ramadurai, what according to Mr. Janakiraman was a major conflict of interest associated with getting into the details when building a business?

How does the "I Got Garbage" initiative help to increase the income of waste pickers?

According to Prof. Bala Ramadurai, What goes into innovation apart from invention?

Why is it important to have a post-launch marketing plan for an app?

Why is it important to identify the target audience before launching an app?

Read the case study, then answer the given subquestions. Case Study: Design Thinking for a Fitness App A fitness app company named Bala Vijayam wants to improve its user experience and increase user engagement. As a Design Thinking consultant, you have been hired to help the company identify pain points, generate ideas, and create and test prototypes.

Which of the following is the best method to identify pain points in the customer journey map? 1. Conducting a survey 2. Fly on the wall research 3. Observations Choose the correct answer using the options given below:

Read the case study, then answer the given subquestions. Case Study: Design Thinking for a Fitness App A fitness app company named Bala Vijayam wants to improve its user experience and increase user engagement. As a Design Thinking consultant, you have been hired to help the company identify pain points, generate ideas, and create and test prototypes.

Which method can be used to analyze the root cause of a problem in the fitness app using the Five Whys approach?

Read the case study, then answer the given subquestions. Case Study: Design Thinking for a Fitness App A fitness app company named Bala Vijayam wants to improve its user experience and increase user engagement. As a Design Thinking consultant, you have been hired to help the company identify pain points, generate ideas, and create and test prototypes.

After Empathize and Analyze phases, which of the following is a good way to generate ideas in Solve phase to improve the fitness app? 1. Using the ‘worst possible idea’ method 2. Conducting brainstorming sessions 3. Using TRIZ principles Choose the correct answer using the options given below:

Read the case study, then answer the given subquestions. Case Study: Design Thinking for a Fitness App A fitness app company named Bala Vijayam wants to improve its user experience and increase user engagement. As a Design Thinking consultant, you have been hired to help the company identify pain points, generate ideas, and create and test prototypes.

During the prototype testing phase, you noticed that some users were having difficulty navigating the fitness app's new interface. What would be the best approach to address this issue?

Read the case study, then answer the given subquestions. Case Study: Design Thinking for a Fitness App A fitness app company named Bala Vijayam wants to improve its user experience and increase user engagement. As a Design Thinking consultant, you have been hired to help the company identify pain points, generate ideas, and create and test prototypes.

Which of the following prototyping methods would be best for quickly testing and iterating on low-fidelity design ideas for the fitness app?

Read the case study, then answer the given subquestions . Similar to the case of the Shivanasamudram Falls story, the Hoover Dam is one of the greatest engineering achievements in history, serving as a beacon of American innovation and progress. The dam was built during the Great Depression, and it not only provided much-needed jobs but also harnessed the power of the Colorado River to create a reliable source of electricity for the Southwest United States. Your Design Thinking and Innovation firm has been approached by the Hoover Dam Authority to help them figure out how to improve the visitor experience and make the dam more accessible to tourists.

Which of the following is an example of a way your firm can incorporate human centricity in its design thinking approach to improving the visitor experience at the Hoover Dam?

Read the case study, then answer the given subquestions . Similar to the case of the Shivanasamudram Falls story, the Hoover Dam is one of the greatest engineering achievements in history, serving as a beacon of American innovation and progress. The dam was built during the Great Depression, and it not only provided much-needed jobs but also harnessed the power of the Colorado River to create a reliable source of electricity for the Southwest United States. Your Design Thinking and Innovation firm has been approached by the Hoover Dam Authority to help them figure out how to improve the visitor experience and make the dam more accessible to tourists.

Which of the following steps describes the ‘Empathize’ phase in this situation?

Read the case study, then answer the given subquestions . Similar to the case of the Shivanasamudram Falls story, the Hoover Dam is one of the greatest engineering achievements in history, serving as a beacon of American innovation and progress. The dam was built during the Great Depression, and it not only provided much-needed jobs but also harnessed the power of the Colorado River to create a reliable source of electricity for the Southwest United States. Your Design Thinking and Innovation firm has been approached by the Hoover Dam Authority to help them figure out how to improve the visitor experience and make the dam more accessible to tourists.

One of the challenges faced by the Hoover Dam Authority is that the dam is a historic structure that cannot be changed significantly. From a Design Thinking perspective, what would be the next step?

Read the case study, then answer the given subquestions . Similar to the case of the Shivanasamudram Falls story, the Hoover Dam is one of the greatest engineering achievements in history, serving as a beacon of American innovation and progress. The dam was built during the Great Depression, and it not only provided much-needed jobs but also harnessed the power of the Colorado River to create a reliable source of electricity for the Southwest United States. Your Design Thinking and Innovation firm has been approached by the Hoover Dam Authority to help them figure out how to improve the visitor experience and make the dam more accessible to tourists.

The Hoover Dam Authority has identified that visitors are spending less time at the dam than they would like. What would be the next step in the Design Thinking process to address this issue?

Read the case study, then answer the given subquestions . Similar to the case of the Shivanasamudram Falls story, the Hoover Dam is one of the greatest engineering achievements in history, serving as a beacon of American innovation and progress. The dam was built during the Great Depression, and it not only provided much-needed jobs but also harnessed the power of the Colorado River to create a reliable source of electricity for the Southwest United States. Your Design Thinking and Innovation firm has been approached by the Hoover Dam Authority to help them figure out how to improve the visitor experience and make the dam more accessible to tourists.

After implementing the solutions, the visitor satisfaction rate increased by 30%, and the Hoover Dam Authority received positive feedback from visitors. What can be said about this statement?