Which stages did Prof. Bala Ramadurai go through to develop the four-step design thinking
process of Empathize-Analyze-Solve-Test to help create better products or services?
6406531739886.
Ideas → Problems → Service or Product → Test → People → Revenue
6406531739887.
People → Problems → Service or Product → People → Test → Revenue
6406531739888.
People → Problems → Ideas → Test → Service or Product → Revenue
6406531739889.
People → Ideas → Test → Problems → Service or Product → Revenue
A published solution is not available for this question yet.
Imagine you are designing the world’s first voice-guided navigation system for a car GPS. At this
early stage in the design process, you want to find out if drivers can understand and respond to
your voice directions while driving a car. Which prototype would you build for this purpose?
6406531739890.
Have pre-determined turn-by-turn directions for a particular route written on a
notepad. The experimenter reads the right directions while the participant drives on the route.
6406531739891.
Create a fully functional system with a database of routes, directions and voice
clips on a laptop and put the laptop in the car. The participant drives the car along the route and
hears the turn directions from the laptop.
6406531739892.
A paper prototype of the GPS display with multiple screens that each shows
the map at a different part of a route. The participant evaluates the prototype in a lab. For each
screen, the experimenter speaks out the turn directions and asks the participant what he should
do (e.g., “I’d take the next exit”).
6406531739893.
Create a video of a person driving on a route, and then add your instructions
as a voiceover. Show participants this video, pause the video after each instruction and ask what
participants would do.
A published solution is not available for this question yet.
Consider the following statements regarding the project life cycle
1. Understanding the scope of the project is part of the initiation phase.
2. Objectives of the project are defined in the initiation phase.
3. Formulation and planning of various activities are done before moving to the execution phase.
Select the correct answer using the codes given below.
6406531739894.
1 only
6406531739895.
1 and 2 only
6406531739896.
1 and 3 only
6406531739897.
1, 2 and 3
A published solution is not available for this question yet.
An Agile methodology based project is about to start in a week’s time. Annabelle and Ayraa, the
two developers are discussing the applicability of automation. While Annabelle says automation
can be done only at the testing level, Ayraa believes that development and deployment can be
automated in Agile projects along with testing. Which of the following statements is true?
6406531739898.
Annabelle is correct as only testing can be automated in an Agile project.
6406531739899.
Ayraa is correct as development testing and deployment can be automated in
an Agile project.
6406531739900.
Ayraa is partially correct as deployment can’t be automated in an Agile project.
6406531739901.
Ayraa is partially correct as development can’t be automated in an Agile
project.
A published solution is not available for this question yet.
Which descriptor below contains elements of an effective persona?
6406531739902.
Mahavir Singh Phogat is a middle-aged former amateur wrestler trained in the
Pehlwani style of Indian wrestling, residing in Haryana.
6406531739903.
Mahavir Singh Phogat is dejected as he could not win a medal for his country,
but he vows that his unborn son will.
6406531739904.
Mahavir Singh Phogat is disappointed on having four daughters, he gives up
hope.
6406531739905.
Despite facing backlash from the villagers, Mahavir Singh Phogat goes ahead
with his daughter Geeta and Babita, training them in his makeshift mud pit.
A published solution is not available for this question yet.
According to the four-stage Design Thinking process, which of the following represents the correct
phases that need to be analyzed when conducting a customer journey mapping?
6406531739910.
When, Where, Why
6406531739911.
Before, During, After
6406531739912.
Why, How, When
6406531739913.
Who, What, When
A published solution is not available for this question yet.
Which of the following is a recommended best practice for conducting a user journey mapping?
1. Only include experts with similar viewpoints to ensure consistency.
2. Ask generic, unprepared questions to elicit unfiltered responses.
3. Observe and note the user's physical and emotional experiences during a task.
Select the correct answer using the codes given below.
6406531739914.
1 and 3 only
6406531739915.
2 and 3 only
6406531739916.
3 only
6406531739917.
1, 2 and 3
A published solution is not available for this question yet.
Which of the following statements is true regarding design methods and their criticisms?
6406531739926.
Design methods are design tools, and their criticisms led to the emergence of
participatory design, user-centred design, and design thinking as a creative process in problem-
solving and innovation.
6406531739927.
Design methods are only procedures for designing, and their criticisms have
not led to any significant changes in the design process.
6406531739928.
Design methods are not effective in the design process, and their criticisms
have led to a decline in their use.
6406531739929.
Design methods are outdated and have been replaced by newer approaches
to design.
A published solution is not available for this question yet.
What among the following should be considered the best practices for the application of the
Analysis phase?
1. Gather a lot of expert analysts and get additional information
2. Seek insights from possible customers
3. Continue drilling down the core reason for the problem even if the answers move beyond your
area of expertise
4. Forgo the laws of the land and seek answers and solutions beyond them.
Select the correct answer using the codes given below.
6406531739954.
1, 2 and 3
6406531739955.
1 only
6406531739956.
2 and 4
6406531739957.
1 and 2
A published solution is not available for this question yet.
As per the interaction between Prof. Bala and Mr. Shyam Raghunandan (Schueco), what are the
few factors that are NOT being considered in architectural designing and planning, keeping in
mind human or customer-centricity?
6406531739958.
Aesthetic; visual appeal.
6406531739959.
Life expectancy of the product; the lesser the better.
6406531739960.
Performance; Protection from the wind, water, and heat.
6406531739961.
Sustainability; blending technology while dealing with the effects of climate
change.
A published solution is not available for this question yet.
Which of the following is suggested as one of the most effective ways to conduct a brainstorming
session, according to the paper that Prof. Bala came across?
6406531739962.
Encouraging team members to keep their ideas to themselves.
6406531739963.
Asking team members to present their ideas one at a time.
6406531739964.
Writing down all the ideas of all team members on paper.
6406531739965.
Ignoring the ideas of quieter team members.
A published solution is not available for this question yet.
Nitish is a 28-year-old app developer from Kolkata. He was asked to create a few wireframes based
on the insights provided by his manager. From a Design Thinking perspective, what phase best
suits Nitish’s wireframing activity?
6406531739970.
Analyze
6406531739971.
Solve
6406531739972.
Test
6406531739973.
Empathize
A published solution is not available for this question yet.
While dealing with alkaline storage batteries, Thomas Edison recognized that traditional storage
batteries had several shortcomings, including a short lifespan and a tendency to leak and corrode.
To address these issues, Edison added a layer of protective material to the positive electrode of
the battery. This material, known as an oxide of nickel, served as a layer that prevented the
electrode from corroding and deteriorating over time. What TRIZ Principle has been applied here?
6406531739986.
Nested dolls
6406531739987.
Beforehand cushioning
6406531739988.
Asymmetry
6406531739989.
Anti-weight
A published solution is not available for this question yet.
When launching an app and testing it out in the market. We make assumptions like the customer
will know how to download an app, use Playstore/App Store, and know English. Why is it important
to validate assumptions made when launching and testing a mobile app?
6406531739990.
To make the testing process more difficult and time-consuming
6406531739991.
To ensure that the app is not successful
6406531739992.
To avoid making any changes to the app
6406531739993.
To improve the app's performance and user experience
A published solution is not available for this question yet.
Consider the following regarding User Experience (UX) Design principles
1. Strive for consistency
2. Strive for novelty
3. Maximize users’ cognitive loads
Which of the principles given above can help improve usability, increase appeal, and create
effective designs?
6406531740006.
1 only
6406531740007.
1 and 2 only
6406531740008.
1 and 3 only
6406531740009.
2 and 3 only
A published solution is not available for this question yet.
State whether the following statement is true or false
In UX design, while simplicity aims to reduce complexity, minimalism is about reducing the
elements to a strict minimum.
6406531740010.
TRUE
6406531740011.
FALSE
A published solution is not available for this question yet.
Consider the following regarding low-fidelity prototypes
1. Low-fidelity prototypes are quick and easy to create and allow designers to iterate quickly and
make changes based on user feedback.
2. Low-fidelity prototypes are realistic and are used to test the functionality, usability, and
aesthetics of a design.
Select the correct answer using the codes given below.
6406531740012.
1 only
6406531740013.
2 only
6406531740014.
Both 1 and 2
6406531740015.
Neither 1 nor 2
A published solution is not available for this question yet.
Why do we go for the second round of analysis once we’ve made the prototype
1. To use the user’s experience to see if we’re going in the right direction
2. Because Design Thinking as a concept is an iterative process and requires re-establishing a
connection with the EAS stages
3. To understand why the user is doing what the user is doing
4. Work on learnings and implement in the next round of Solve stage
Select the correct answer using the codes given below.
6406531740024.
2 only
6406531740025.
1, 3 and 4 only
6406531740026.
3 and 4 only
6406531740027.
1, 2, 3 and 4
A published solution is not available for this question yet.
Which of the following is the most appropriate way for design thinking professionals to address
conflicts of interest that arise due to technical lacking during the Analyze phase?
6406531740028.
By ignoring potential conflicts of interest and focusing solely on user needs.
6406531740029.
By prioritizing their personal interests over the interests of users.
6406531740030.
By trying to prioritize and address potential conflicts between the customer
and the technical limitations.
6406531740031.
By avoiding collaboration with other stakeholders.
A published solution is not available for this question yet.
Read the case study, and answer the given subquestions.
**CASE INCIDENT**
**User Experience of a Grocery Store**
A team of IITM BS DTD-DAD students conducted in-depth interviews and observations with
shoppers in the Prime Mart, a grocery store located on the IIT Madras campus, to understand
their pain points and needs. They identified common issues such as long checkout lines, difficulty
finding products, and confusion about pricing. The team analyzed the research findings and
synthesized the information into clear problem statements. They identified the key issue as
improving the checkout experience to reduce wait times and increase customer satisfaction. The
team generated a variety of potential solutions through brainstorming sessions and creative
exercises. They came up with ideas such as self-checkout kiosks, mobile payment options, and
optimizing the layout of the store. The team created rough drafts of their ideas to test with users.
They developed a mobile payment app prototype app that allowed customers to scan and pay for
items as they shopped. However, they encountered some issues during the prototyping phase,
such as technical glitches and difficulty integrating the app with the store’s existing systems. The
team tested their prototype with real users to gather feedback and identify areas for
improvement. They found that the app was well-received by users and helped to reduce checkout
times, but there were still some issues that needed to be addressed before implementation.
After much observation and analysis, the team come up with some validated solutions that they
believe can solve some problems in the grocery store to a great extent. But they notice that
implementing/ testing these solutions would be costly and would require infrastructural changes
and then they chose to develop a mobile app. What approach did the team take in the Design
Thinking process to evaluate potential solutions for improving the grocery store's user experience,
given the infrastructural and budget constraints?
6406531740040.
Analysis of grocery store customers’ insights
6406531740041.
Creation of a budget estimate to test some solutions only
6406531740042.
Application of the systematic problem solving method
6406531740043.
Going back to the ideate phase of the design thinking approach
A published solution is not available for this question yet.
Read the case study, and answer the given subquestions.
**CASE INCIDENT**
**User Experience of a Grocery Store**
A team of IITM BS DTD-DAD students conducted in-depth interviews and observations with
shoppers in the Prime Mart, a grocery store located on the IIT Madras campus, to understand
their pain points and needs. They identified common issues such as long checkout lines, difficulty
finding products, and confusion about pricing. The team analyzed the research findings and
synthesized the information into clear problem statements. They identified the key issue as
improving the checkout experience to reduce wait times and increase customer satisfaction. The
team generated a variety of potential solutions through brainstorming sessions and creative
exercises. They came up with ideas such as self-checkout kiosks, mobile payment options, and
optimizing the layout of the store. The team created rough drafts of their ideas to test with users.
They developed a mobile payment app prototype app that allowed customers to scan and pay for
items as they shopped. However, they encountered some issues during the prototyping phase,
such as technical glitches and difficulty integrating the app with the store’s existing systems. The
team tested their prototype with real users to gather feedback and identify areas for
improvement. They found that the app was well-received by users and helped to reduce checkout
times, but there were still some issues that needed to be addressed before implementation.
What is the purpose of a creative exercise in the Design Thinking process?
6406531740044.
To generate as many ideas as possible
6406531740045.
To eliminate bad ideas quickly
6406531740046.
To validate the feasibility of potential solutions
6406531740047.
To conduct in-depth research on user needs
A published solution is not available for this question yet.
Read the case study, and answer the given subquestions.
**CASE INCIDENT**
**User Experience of a Grocery Store**
A team of IITM BS DTD-DAD students conducted in-depth interviews and observations with
shoppers in the Prime Mart, a grocery store located on the IIT Madras campus, to understand
their pain points and needs. They identified common issues such as long checkout lines, difficulty
finding products, and confusion about pricing. The team analyzed the research findings and
synthesized the information into clear problem statements. They identified the key issue as
improving the checkout experience to reduce wait times and increase customer satisfaction. The
team generated a variety of potential solutions through brainstorming sessions and creative
exercises. They came up with ideas such as self-checkout kiosks, mobile payment options, and
optimizing the layout of the store. The team created rough drafts of their ideas to test with users.
They developed a mobile payment app prototype app that allowed customers to scan and pay for
items as they shopped. However, they encountered some issues during the prototyping phase,
such as technical glitches and difficulty integrating the app with the store’s existing systems. The
team tested their prototype with real users to gather feedback and identify areas for
improvement. They found that the app was well-received by users and helped to reduce checkout
times, but there were still some issues that needed to be addressed before implementation.
Consider the following statements regarding the empathize phase in the case
1. The team identified common issues such as long checkout lines, difficulty finding products, and
confusion about pricing by conducting in-depth interviews.
2. The team used shadowing to get an in-depth understanding of the customer experience by
observing a customer as they go through the entire shopping process.
3. The team conducted co-creation workshops to gather insights and ideas from customers
directly.
Which of the statement(s) given above is/are true?
6406531740048.
1 only
6406531740049.
1 and 2 only
6406531740050.
2 and 3 only
6406531740051.
1, 2 and 3
A published solution is not available for this question yet.
Read the case study, and answer the given subquestions.
**CASE INCIDENT**
**User Experience of a Grocery Store**
A team of IITM BS DTD-DAD students conducted in-depth interviews and observations with
shoppers in the Prime Mart, a grocery store located on the IIT Madras campus, to understand
their pain points and needs. They identified common issues such as long checkout lines, difficulty
finding products, and confusion about pricing. The team analyzed the research findings and
synthesized the information into clear problem statements. They identified the key issue as
improving the checkout experience to reduce wait times and increase customer satisfaction. The
team generated a variety of potential solutions through brainstorming sessions and creative
exercises. They came up with ideas such as self-checkout kiosks, mobile payment options, and
optimizing the layout of the store. The team created rough drafts of their ideas to test with users.
They developed a mobile payment app prototype app that allowed customers to scan and pay for
items as they shopped. However, they encountered some issues during the prototyping phase,
such as technical glitches and difficulty integrating the app with the store’s existing systems. The
team tested their prototype with real users to gather feedback and identify areas for
improvement. They found that the app was well-received by users and helped to reduce checkout
times, but there were still some issues that needed to be addressed before implementation.
Which of the following best describes the importance of user experience design in the grocery
store case discussed in main question?
6406531740052.
User experience design is not important in the grocery store case, as the team
was primarily focused on identifying pain points through interviews.
6406531740053.
User experience design is important in the grocery store case because it helps
ensure that customers have a positive experience and are more likely to return to the store.
6406531740054.
User experience design is important in the grocery store case because it helps
reduce costs by streamlining processes and making the shopping experience more efficient.
6406531740055.
User experience design is not relevant in the grocery store case, as it is
primarily a logistical challenge of moving products from the supplier to the store.
A published solution is not available for this question yet.
Read the case study, and answer the given subquestions.
**CASE INCIDENT**
**User Experience of a Grocery Store**
A team of IITM BS DTD-DAD students conducted in-depth interviews and observations with
shoppers in the Prime Mart, a grocery store located on the IIT Madras campus, to understand
their pain points and needs. They identified common issues such as long checkout lines, difficulty
finding products, and confusion about pricing. The team analyzed the research findings and
synthesized the information into clear problem statements. They identified the key issue as
improving the checkout experience to reduce wait times and increase customer satisfaction. The
team generated a variety of potential solutions through brainstorming sessions and creative
exercises. They came up with ideas such as self-checkout kiosks, mobile payment options, and
optimizing the layout of the store. The team created rough drafts of their ideas to test with users.
They developed a mobile payment app prototype app that allowed customers to scan and pay for
items as they shopped. However, they encountered some issues during the prototyping phase,
such as technical glitches and difficulty integrating the app with the store’s existing systems. The
team tested their prototype with real users to gather feedback and identify areas for
improvement. They found that the app was well-received by users and helped to reduce checkout
times, but there were still some issues that needed to be addressed before implementation.
The team encountered some issues during the prototyping phase, such as technical glitches and
difficulty integrating the app with the store’s existing systems. As a Design Thinking consultant,
what would you recommend as the possible course of action for the team?
6406531740056.
Go back to Empathize phase to integrate store employees’ pain points.
6406531740057.
Conduct user testing and simply the app with optimal features.
6406531740058.
Consider non-technical solutions such as redesigning store layouts or
adjusting employee training programs.
6406531740059.
Test the prototype and solicit feedback from the store employees only.
A published solution is not available for this question yet.
Read the case study, then answer the given subquestions.
**CASE INCIDENT**
**Healthcare Product Development**
Sarah had just joined a small healthcare startup as a Design Thinking professional. She was tasked
with helping the team identify and solve some of the biggest pain points their users were facing.
The startup had developed a new wearable device that monitored vital signs in real-time, but they
were struggling to gain traction with its target market. Answer the questions using your
knowledge of Design Thinking:
Which design thinking tool should Sarah use to gather insights from healthcare professionals and
patients?
6406531740060.
Brainstorming
6406531740061.
Mind mapping
6406531740062.
User interviews
6406531740063.
SWOT analysis
A published solution is not available for this question yet.
Read the case study, then answer the given subquestions.
**CASE INCIDENT**
**Healthcare Product Development**
Sarah had just joined a small healthcare startup as a Design Thinking professional. She was tasked
with helping the team identify and solve some of the biggest pain points their users were facing.
The startup had developed a new wearable device that monitored vital signs in real-time, but they
were struggling to gain traction with its target market. Answer the questions using your
knowledge of Design Thinking:
Sarah quickly discovers that the device was too complex for many patients to use effectively and
that healthcare professionals were overwhelmed by the amount of data it generated. Which of the
following should she and the tech team not do to fix this situation?
6406531740064.
Focus on simplifying the user experience
6406531740065.
Brainstorm potential solutions
6406531740066.
Train the focus group to understand the product better
6406531740067.
Make the data more actionable and understandable
A published solution is not available for this question yet.
Read the case study, then answer the given subquestions.
**CASE INCIDENT**
**Healthcare Product Development**
Sarah had just joined a small healthcare startup as a Design Thinking professional. She was tasked
with helping the team identify and solve some of the biggest pain points their users were facing.
The startup had developed a new wearable device that monitored vital signs in real-time, but they
were struggling to gain traction with its target market. Answer the questions using your
knowledge of Design Thinking:
The tech team eventually settled on a new mobile app that presented users with a simplified
dashboard of their vital signs and provided personalized recommendations based on that data.
What should be their next steps?
6406531740068.
Launch it in the market → Digital Promotion → User Testing → Releasing a
new version with bugs fixed
6406531740069.
Make a buzz in the healthcare market about it → Test it again with the focus
group → Analyze again and fix issues → Launch it in the market
6406531740070.
Make a prototype → Test it with a focus group → Plan Marketing → Launch in
market
6406531740071.
Hold workshops to train the prospective users about using the app → Market
the app and give users incentives to use it → Test the first prototype → Launch in Market
A published solution is not available for this question yet.
Read the case study, then answer the given subquestions.
**CASE INCIDENT**
**Healthcare Product Development**
Sarah had just joined a small healthcare startup as a Design Thinking professional. She was tasked
with helping the team identify and solve some of the biggest pain points their users were facing.
The startup had developed a new wearable device that monitored vital signs in real-time, but they
were struggling to gain traction with its target market. Answer the questions using your
knowledge of Design Thinking:
Imagine a scenario where the start-up launches the app. They are facing a dearth of downloads
for their app. So they decide on promoting the app by making a Facebook post and promoting it.
They spend a total of 1.6 lakhs in making and pushing the content inorganically. They end up
getting 64 lakh downloads in the next 8 months. What will be the cost per installation they
incurred? (All in Rupees)
6406531740072.
40
6406531740073.
0.025
6406531740074.
0.25
6406531740075.
4
A published solution is not available for this question yet.
Read the case study, then answer the given subquestions.
**CASE INCIDENT**
**Healthcare Product Development**
Sarah had just joined a small healthcare startup as a Design Thinking professional. She was tasked
with helping the team identify and solve some of the biggest pain points their users were facing.
The startup had developed a new wearable device that monitored vital signs in real-time, but they
were struggling to gain traction with its target market. Answer the questions using your
knowledge of Design Thinking:
The team tested their new app with a group of beta users and received overwhelmingly positive
feedback. The startup was able to use this new product to successfully pivot and become a leader
in the digital health space. What should their next step be?
6406531740076.
Making more products.
6406531740077.
Improving the app and wristwatch to make them more inclusive and friendly.
6406531740078.
Making a platform on which customers can perform more intricate data
analysis.
6406531740079.
Introduce entertainment features in the smartwatch.
A published solution is not available for this question yet.