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Market Research · End Term · May 2023 · AN

Market Research · End Term · May 2023 AN

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Questions and published explanations below are available without starting a test. Some questions may not have a published solution yet.

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Question 126 MCQ · 2.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.
Source diagram or notation
Which brand has the highest gap between unaided and total awareness?
6406532052390.
Brand 1
6406532052391.
Brand 2
6406532052392.
Brand 3
6406532052393.
Brand 4
6406532052394.
Brand 5
6406532052395.
Brand 6
6406532052396.
Brand 7
6406532052397.
Brand 8

A published solution is not available for this question yet.

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Question 127 NAT · 2.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.
Source diagram or notation
What is the trial to total awareness ratio for Brand 1?

A published solution is not available for this question yet.

Report a correction for Q127

Question 128 NAT · 2.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.
Source diagram or notation
What is the trial to total awareness ratio for Brand 3?

A published solution is not available for this question yet.

Report a correction for Q128

Question 129 NAT · 2.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.
Source diagram or notation
What is the lapsing ratio for Brand 5?

A published solution is not available for this question yet.

Report a correction for Q129

Question 130 NAT · 2.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.
Source diagram or notation
What is the lapsing ratio for Brand 6?

A published solution is not available for this question yet.

Report a correction for Q130

Question 131 MCQ · 5.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.
Source diagram or notation
Which brand has the highest adoption ratio?
6406532052402.
Brand 1
6406532052403.
Brand 2
6406532052404.
Brand 3
6406532052405.
Brand 4
6406532052406.
Brand 5
6406532052407.
Brand 6
6406532052408.
Brand 7
6406532052409.
Brand 8

A published solution is not available for this question yet.

Report a correction for Q131

Question 132 MCQ · 5.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.
Source diagram or notation
Which brand has the lowest adoption ratio?
6406532052410.
Brand 1
6406532052411.
Brand 2
6406532052412.
Brand 3
6406532052413.
Brand 4
6406532052414.
Brand 5
6406532052415.
Brand 6
6406532052416.
Brand 7
6406532052417.
Brand 8

A published solution is not available for this question yet.

Report a correction for Q132

Question 133 MCQ · 2.0 marks

Please see the situations and indicate which significance test is appropriate in the given subquestions.
Comparison of the mean sugar level of a group of diabetic patients before and after they are given appropriate medication
6406532052418.
T test for means, independent samples
6406532052419.
T test for means, dependent samples
6406532052420.
Z test for proportions
6406532052421.
ANOVA
6406532052422.
Chi square

A published solution is not available for this question yet.

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Question 134 MCQ · 2.0 marks

Please see the situations and indicate which significance test is appropriate in the given subquestions.
Comparison of the average monthly sales of the client’s brand from 7 different outlets over a 6 month period. Each outlet has a different format and floor area
6406532052423.
T test for means, independent samples
6406532052424.
T test for means, dependent samples
6406532052425.
Z test for proportions
6406532052426.
ANOVA
6406532052427.
Chi square

A published solution is not available for this question yet.

Report a correction for Q134

Question 135 MCQ · 2.0 marks

Please see the situations and indicate which significance test is appropriate in the given subquestions.
Comparison of the percentage of consumers thinking that a brand has a modern image, before and after an ad campaign
6406532052428.
T test for means, independent samples
6406532052429.
T test for means, dependent samples
6406532052430.
Z test for proportions
6406532052431.Source diagram or notation
ANOVA
6406532052432.
Chi square

A published solution is not available for this question yet.

Report a correction for Q135

Question 136 MCQ · 2.0 marks

Please see the situations and indicate which significance test is appropriate in the given subquestions.
Comparison of the NPS percentage score between a brand and its main competitor
6406532052433.
T test for means, independent samples
6406532052434.
T test for means, dependent samples
6406532052435.
Z test for proportions
6406532052436.
ANOVA
6406532052437.
Chi square

A published solution is not available for this question yet.

Report a correction for Q136

Question 137 MCQ · 2.0 marks

Please see the situations and indicate which significance test is appropriate in the given subquestions.
Understanding whether the share of graduates compared to PGs in a randomly drawn sample is the same as in the population
6406532052438.
T test for means, independent samples
6406532052439.
T test for means, dependent samples
6406532052440.
Z test for proportions
6406532052441.
ANOVA
6406532052442.
Chi square

A published solution is not available for this question yet.

Report a correction for Q137

Question 138 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
Rupee value of sales of the two market leading brands from a retailer dataset?
6406532052443.
Consumer panel
6406532052444.
Indian Readership Study
6406532052445.
TV Audience panel
6406532052446.
Retail audit
6406532052447.
Radio Audience Panel
6406532052448.
Press ad expenditure track
6406532052449.
TV ad expenditure track
6406532052450.
Radio ad expenditure track
6406532052451.
Prescription audit

A published solution is not available for this question yet.

Report a correction for Q138

Question 139 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
The gender profile of the consumers who buy a category more than once a month?
6406532052452.
Consumer panel
6406532052453.
Indian Readership Study
6406532052454.
TV Audience panel
6406532052455.
Retail audit
6406532052456.
Radio Audience Panel
6406532052457.
Press ad expenditure track
6406532052458.
TV ad expenditure track
6406532052459.
Radio ad expenditure track
6406532052460.
Prescription audit

A published solution is not available for this question yet.

Report a correction for Q139

Question 140 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
The share of petty shops in the sale of small packs of Kurkure?
6406532052461.
Consumer panel
6406532052462.
Indian Readership Study
6406532052463.
TV Audience panel
6406532052464.
Retail audit
6406532052465.
Radio Audience Panel
6406532052466.
Press ad expenditure track
6406532052467.
TV ad expenditure track
6406532052468.
Radio ad expenditure track
6406532052469.
Prescription audit

A published solution is not available for this question yet.

Report a correction for Q140

Question 141 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
What is the change in the consumer profile of a brand compared to two years ago?
6406532052470.
Consumer panel
6406532052471.
Indian Readership Study
6406532052472.
TV Audience panel
6406532052473.
Retail audit
6406532052474.
Radio Audience Panel
6406532052475.
Press ad expenditure track
6406532052476.
TV ad expenditure track
6406532052477.
Radio ad expenditure track
6406532052478.
Prescription audit

A published solution is not available for this question yet.

Report a correction for Q141

Question 142 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
The profile of people who watched more than 5% of the spots in a TV campaign?
6406532052479.
Consumer panel
6406532052480.
Indian Readership Study
6406532052481.
TV Audience panel
6406532052482.
Retail audit
6406532052483.
Radio Audience Panel
6406532052484.
Press ad expenditure track
6406532052485.
TV ad expenditure track
6406532052486.
Radio ad expenditure track
6406532052487.
Prescription audit

A published solution is not available for this question yet.

Report a correction for Q142

Question 143 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
The profile of the readers of a particular daily vernacular newspaper?
6406532052488.
Consumer panel
6406532052489.
Indian Readership Study
6406532052490.
TV Audience panel
6406532052491.
Retail audit
6406532052492.
Radio Audience Panel
6406532052493.
Press ad expenditure track
6406532052494.
TV ad expenditure track
6406532052495.
Radio ad expenditure track
6406532052496.
Prescription audit

A published solution is not available for this question yet.

Report a correction for Q143

Question 144 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
The number of ad insertions in a vernacular language paper bought by a brand compared to its competitors?
6406532052497.
Consumer panel
6406532052498.
Indian Readership Study
6406532052499.
TV Audience panel
6406532052500.
Retail audit
6406532052501.
Radio Audience Panel
6406532052502.
Press ad expenditure track
6406532052503.
TV ad expenditure track
6406532052504.
Radio ad expenditure track
6406532052505.
Prescription audit

A published solution is not available for this question yet.

Report a correction for Q144

Question 145 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
The profile of the listeners of a particular radio FM station on weekdays?
6406532052506.
Consumer panel
6406532052507.
Indian Readership Study
6406532052508.
TV Audience panel
6406532052509.
Retail audit
6406532052510.
Radio Audience Panel
6406532052511.
Press ad expenditure track
6406532052512.
TV ad expenditure track
6406532052513.
Radio ad expenditure track
6406532052514.
Prescription audit

A published solution is not available for this question yet.

Report a correction for Q145

Question 146 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
The total reach % of an ad campaign on TV?
6406532052515.
Consumer panel
6406532052516.
Indian Readership Study
6406532052517.
TV Audience panel
6406532052518.
Retail audit
6406532052519.
Radio Audience Panel
6406532052520.
Press ad expenditure track
6406532052521.
TV ad expenditure track
6406532052522.
Radio ad expenditure track
6406532052523.
Prescription audit

A published solution is not available for this question yet.

Report a correction for Q146

Question 147 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
Which are the top three brands in terms of number of seconds of spots bought on TV?
6406532052524.
Consumer panel
6406532052525.
Indian Readership Study
6406532052526.
TV Audience panel
6406532052527.
Retail audit
6406532052528.Source diagram or notation
Radio Audience Panel
6406532052529.
Press ad expenditure track
6406532052530.
TV ad expenditure track
6406532052531.
Radio ad expenditure track
6406532052532.
Prescription audit       **Intro to BigData** **Section Id :** 64065341445 **Section Number :** 7 **Section type :** Online **Mandatory or Optional :** Mandatory **Number of Questions :** 22 **Number of Questions to be attempted :** 22 **Section Marks :** 50 **Display Number Panel :** Yes **Section Negative Marks :** 0 **Group All Questions :** No **Enable Mark as Answered Mark for Review and** Yes **Clear Response :** **Maximum Instruction Time :** 0

A published solution is not available for this question yet.

Report a correction for Q147