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Question 126 MCQ · 2.0 marks
Given below are the results from a brand health study. The data shown here is in column
percentages. Please use the data and answer the given subquestions.
Which brand has the highest gap between unaided and total awareness?
6406532050072.
Brand A
6406532050073.
Brand B
6406532050074.
Brand C
6406532050075.
Brand D
6406532050076.
Brand E
6406532050077.
Brand F
6406532050078.
Brand G
6406532050079.
Brand H
6406532050080.
Brand I
6406532050081.
Brand J
A published solution is not available for this question yet.
Given below are the results from a brand health study. The data shown here is in column
percentages. Please use the data and answer the given subquestions.
What is the trial to total awareness ratio for Brand A?
A published solution is not available for this question yet.
Given below are the results from a brand health study. The data shown here is in column
percentages. Please use the data and answer the given subquestions.
What is the trial to total awareness ratio for Brand C?
A published solution is not available for this question yet.
Given below are the results from a brand health study. The data shown here is in column
percentages. Please use the data and answer the given subquestions.
What is the lapsing ratio for Brand E?
A published solution is not available for this question yet.
Given below are the results from a brand health study. The data shown here is in column
percentages. Please use the data and answer the given subquestions.
What is the lapsing ratio for Brand F?
A published solution is not available for this question yet.
Given below are the results from a brand health study. The data shown here is in column
percentages. Please use the data and answer the given subquestions.
Which brand has the highest adoption ratio?
6406532050086.
Brand A
6406532050087.
Brand B
6406532050088.
Brand C
6406532050089.
Brand D
6406532050090.
Brand E
6406532050091.
Brand F
6406532050092.
Brand G
6406532050093.
Brand H
6406532050094.
Brand I
6406532050095.
Brand J
A published solution is not available for this question yet.
Given below are the results from a brand health study. The data shown here is in column
percentages. Please use the data and answer the given subquestions.
Which brand has the lowest adoption ratio?
6406532050096.
Brand A
6406532050097.
Brand B
6406532050098.
Brand C
6406532050099.
Brand D
6406532050100.
Brand E
6406532050101.
Brand F
6406532050102.
Brand G
6406532050103.
Brand H
6406532050104.
Brand I
6406532050105.
Brand J
A published solution is not available for this question yet.
Please see the situations and indicate which significance test is appropriate in the given
subquestions.
Comparison of the average monthly walk-ins for 6 different outlets over a 3 month period. Each
outlet is located in a different area where the profile of consumers varies from area to area
6406532050111.
T test for means, independent samples
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T test for means, dependent samples
6406532050113.
Z test for proportions
6406532050114.
ANOVA
6406532050115.
Chi square
A published solution is not available for this question yet.
Please see the situations and indicate which significance test is appropriate in the given
subquestions.
Comparison of the satisfaction mean score between two branches of a mobile service and repair
centre. The two branches cater to different sets of customers altogether
6406532050121.
T test for means, independent samples
6406532050122.
T test for means, dependent samples
6406532050123.
Z test for proportions
6406532050124.
ANOVA
6406532050125.
Chi square
A published solution is not available for this question yet.
Please see the situations and indicate which significance test is appropriate in the given
subquestions.
A market research study is being done through a sample survey in the four largest metros in the
country. Sampling is done from a list of people living in these towns. We need to test whether the
achieved sample sizes in the four towns are in the same distribution as the population in the same
four towns
6406532050126.
T test for means, independent samples
6406532050127.
T test for means, dependent samples
6406532050128.
Z test for proportions
6406532050129.
ANOVA
6406532050130.
Chi square
A published solution is not available for this question yet.
Which of the syndicated studies gives the output mentioned in the given subquestions.
The share of TV ad spend for each brand in a category?
6406532050212.
Consumer panel
6406532050213.
Indian Readership Study
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TV Audience panel
6406532050215.
Retail audit
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Radio Audience Panel
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Press ad expenditure track
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TV ad expenditure track
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Radio ad expenditure track
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Prescription audit
**Intro to BigData**
**Section Id :** 64065341415
**Section Number :** 7
**Section type :** Online
**Mandatory or Optional :** Mandatory
**Number of Questions :** 22
**Number of Questions to be attempted :** 22
**Section Marks :** 50
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A published solution is not available for this question yet.