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Market Research · End Term · May 2023 · FN

Market Research · End Term · May 2023 FN

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Questions and published explanations below are available without starting a test. Some questions may not have a published solution yet.

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Question 126 MCQ · 2.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.
Source diagram or notation
Which brand has the highest gap between unaided and total awareness?
6406532050072.
Brand A
6406532050073.
Brand B
6406532050074.
Brand C
6406532050075.
Brand D
6406532050076.
Brand E
6406532050077.
Brand F
6406532050078.
Brand G
6406532050079.
Brand H
6406532050080.
Brand I
6406532050081.
Brand J

A published solution is not available for this question yet.

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Question 127 NAT · 2.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.
Source diagram or notation
What is the trial to total awareness ratio for Brand A?

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Report a correction for Q127

Question 128 NAT · 2.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.
Source diagram or notation
What is the trial to total awareness ratio for Brand C?

A published solution is not available for this question yet.

Report a correction for Q128

Question 129 NAT · 2.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.
Source diagram or notation
What is the lapsing ratio for Brand E?

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Question 130 NAT · 2.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.
Source diagram or notation
What is the lapsing ratio for Brand F?

A published solution is not available for this question yet.

Report a correction for Q130

Question 131 MCQ · 5.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.
Source diagram or notation
Which brand has the highest adoption ratio?
6406532050086.
Brand A
6406532050087.
Brand B
6406532050088.
Brand C
6406532050089.
Brand D
6406532050090.
Brand E
6406532050091.
Brand F
6406532050092.
Brand G
6406532050093.
Brand H
6406532050094.
Brand I
6406532050095.
Brand J

A published solution is not available for this question yet.

Report a correction for Q131

Question 132 MCQ · 5.0 marks

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.
Source diagram or notation
Which brand has the lowest adoption ratio?
6406532050096.
Brand A
6406532050097.
Brand B
6406532050098.
Brand C
6406532050099.
Brand D
6406532050100.
Brand E
6406532050101.
Brand F
6406532050102.
Brand G
6406532050103.
Brand H
6406532050104.
Brand I
6406532050105.
Brand J

A published solution is not available for this question yet.

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Question 133 MCQ · 2.0 marks

Please see the situations and indicate which significance test is appropriate in the given subquestions.
Comparison of the mean income of a group of engineers before and after they clear a special training module customized to their industry
6406532050106.
T test for means, independent samples
6406532050107.
T test for means, dependent samples
6406532050108.
Z test for proportions
6406532050109.
ANOVA
6406532050110.
Chi square

A published solution is not available for this question yet.

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Question 134 MCQ · 2.0 marks

Please see the situations and indicate which significance test is appropriate in the given subquestions.
Comparison of the average monthly walk-ins for 6 different outlets over a 3 month period. Each outlet is located in a different area where the profile of consumers varies from area to area
6406532050111.
T test for means, independent samples
6406532050112.
T test for means, dependent samples
6406532050113.
Z test for proportions
6406532050114.
ANOVA
6406532050115.
Chi square

A published solution is not available for this question yet.

Report a correction for Q134

Question 135 MCQ · 2.0 marks

Please see the situations and indicate which significance test is appropriate in the given subquestions.
Comparison of the unaided brand awareness proportion for a brand before and halfway through an ad campaign
6406532050116.
T test for means, independent samples
6406532050117.Source diagram or notation
T test for means, dependent samples
6406532050118.
Z test for proportions
6406532050119.
ANOVA
6406532050120.
Chi square

A published solution is not available for this question yet.

Report a correction for Q135

Question 136 MCQ · 2.0 marks

Please see the situations and indicate which significance test is appropriate in the given subquestions.
Comparison of the satisfaction mean score between two branches of a mobile service and repair centre. The two branches cater to different sets of customers altogether
6406532050121.
T test for means, independent samples
6406532050122.
T test for means, dependent samples
6406532050123.
Z test for proportions
6406532050124.
ANOVA
6406532050125.
Chi square

A published solution is not available for this question yet.

Report a correction for Q136

Question 137 MCQ · 2.0 marks

Please see the situations and indicate which significance test is appropriate in the given subquestions.
A market research study is being done through a sample survey in the four largest metros in the country. Sampling is done from a list of people living in these towns. We need to test whether the achieved sample sizes in the four towns are in the same distribution as the population in the same four towns
6406532050126.
T test for means, independent samples
6406532050127.
T test for means, dependent samples
6406532050128.
Z test for proportions
6406532050129.
ANOVA
6406532050130.
Chi square

A published solution is not available for this question yet.

Report a correction for Q137

Question 138 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
Market share of brands from a panel of retailers?
6406532050131.
Consumer panel
6406532050132.
Indian Readership Study
6406532050133.
TV Audience panel
6406532050134.
Retail audit
6406532050135.
Radio Audience Panel
6406532050136.
Press ad expenditure track
6406532050137.
TV ad expenditure track
6406532050138.
Radio ad expenditure track
6406532050139.
Prescription audit

A published solution is not available for this question yet.

Report a correction for Q138

Question 139 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
The gender profile of the consumers of a particular pack size of one brand?
6406532050140.
Consumer panel
6406532050141.
Indian Readership Study
6406532050142.
TV Audience panel
6406532050143.
Retail audit
6406532050144.
Radio Audience Panel
6406532050145.
Press ad expenditure track
6406532050146.
TV ad expenditure track
6406532050147.
Radio ad expenditure track
6406532050148.
Prescription audit

A published solution is not available for this question yet.

Report a correction for Q139

Question 140 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
The share of departmental stores in the sales volume of soft drinks?
6406532050149.
Consumer panel
6406532050150.
Indian Readership Study
6406532050151.
TV Audience panel
6406532050152.
Retail audit
6406532050153.
Radio Audience Panel
6406532050154.
Press ad expenditure track
6406532050155.
TV ad expenditure track
6406532050156.
Radio ad expenditure track
6406532050157.
Prescription audit

A published solution is not available for this question yet.

Report a correction for Q140

Question 141 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
Which segment of consumers are increasing their consumption of a particular brand?
6406532050158.
Consumer panel
6406532050159.
Indian Readership Study
6406532050160.Source diagram or notation
TV Audience panel
6406532050161.
Retail audit
6406532050162.
Radio Audience Panel
6406532050163.
Press ad expenditure track
6406532050164.
TV ad expenditure track
6406532050165.
Radio ad expenditure track
6406532050166.
Prescription audit

A published solution is not available for this question yet.

Report a correction for Q141

Question 142 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
The % of people who were exposed to atleast one insertion of the client’s ad in a TV campaign?
6406532050167.
Consumer panel
6406532050168.
Indian Readership Study
6406532050169.
TV Audience panel
6406532050170.
Retail audit
6406532050171.
Radio Audience Panel
6406532050172.
Press ad expenditure track
6406532050173.
TV ad expenditure track
6406532050174.
Radio ad expenditure track
6406532050175.
Prescription audit

A published solution is not available for this question yet.

Report a correction for Q142

Question 143 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
The number of people who read an issue of the daily newspaper TOI in the last 24 hours?
6406532050176.
Consumer panel
6406532050177.
Indian Readership Study
6406532050178.
TV Audience panel
6406532050179.
Retail audit
6406532050180.
Radio Audience Panel
6406532050181.
Press ad expenditure track
6406532050182.
TV ad expenditure track
6406532050183.
Radio ad expenditure track
6406532050184.
Prescription audit

A published solution is not available for this question yet.

Report a correction for Q143

Question 144 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
The number of magazine ads placed by a brand’s competitors?
6406532050185.
Consumer panel
6406532050186.
Indian Readership Study
6406532050187.Source diagram or notation
TV Audience panel
6406532050188.
Retail audit
6406532050189.
Radio Audience Panel
6406532050190.
Press ad expenditure track
6406532050191.
TV ad expenditure track
6406532050192.
Radio ad expenditure track
6406532050193.
Prescription audit

A published solution is not available for this question yet.

Report a correction for Q144

Question 145 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
The number of people who listened to a Suryan FM station from 10 am to 12 noon on Saturday?
6406532050194.
Consumer panel
6406532050195.
Indian Readership Study
6406532050196.
TV Audience panel
6406532050197.
Retail audit
6406532050198.
Radio Audience Panel
6406532050199.
Press ad expenditure track
6406532050200.
TV ad expenditure track
6406532050201.
Radio ad expenditure track
6406532050202.
Prescription audit

A published solution is not available for this question yet.

Report a correction for Q145

Question 146 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
The total number of impressions garnered by an ad campaign on TV?
6406532050203.
Consumer panel
6406532050204.
Indian Readership Study
6406532050205.
TV Audience panel
6406532050206.
Retail audit
6406532050207.
Radio Audience Panel
6406532050208.
Press ad expenditure track
6406532050209.
TV ad expenditure track
6406532050210.
Radio ad expenditure track
6406532050211.
Prescription audit

A published solution is not available for this question yet.

Report a correction for Q146

Question 147 MCQ · 2.0 marks

Which of the syndicated studies gives the output mentioned in the given subquestions.
The share of TV ad spend for each brand in a category?
6406532050212.
Consumer panel
6406532050213.
Indian Readership Study
6406532050214.Source diagram or notation
TV Audience panel
6406532050215.
Retail audit
6406532050216.
Radio Audience Panel
6406532050217.
Press ad expenditure track
6406532050218.
TV ad expenditure track
6406532050219.
Radio ad expenditure track
6406532050220.
Prescription audit       **Intro to BigData** **Section Id :** 64065341415 **Section Number :** 7 **Section type :** Online **Mandatory or Optional :** Mandatory **Number of Questions :** 22 **Number of Questions to be attempted :** 22 **Section Marks :** 50 **Display Number Panel :** Yes **Section Negative Marks :** 0 **Group All Questions :** No **Enable Mark as Answered Mark for Review and** Yes **Clear Response :** **Maximum Instruction Time :** 0

A published solution is not available for this question yet.

Report a correction for Q147