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Market Research · End Term · Jan 2024 AN
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Q229 Q231 Q232 Q233 Q234 Q235 Q236 Q237 Q238 Q239 Q240 Q241 Q242 Q243 Q244 Q245 Q246 Q247 Q248 Q249 Q250 Question 229 MCQ · 1.0 marks State whether the following statement is True or False:
“If you set specific, measurable, achievable, relevant, and time-specific goals, you perform better
than those with vague goals.”
6406532757482. FALSE
**Market Research**
**Section Id :** 64065357861
**Section Number :** 10
**Section type :** Online
**Mandatory or Optional :** Mandatory
**Number of Questions :** 4
**Number of Questions to be attempted :** 4
**Section Marks :** 50
**Display Number Panel :** Yes
**Section Negative Marks :** 0
**Group All Questions :** No
**Enable Mark as Answered Mark for Review and**
Yes
**Clear Response :**
**Maximum Instruction Time :** 0
A published solution is not available for this question yet.
Report a correction for Q229
Question 231 MCQ · 2.0 marks See the list of terms and definitions / explanation below and match them correctly and answer the
given subquestions.
Top of mind Awareness
6406532757485. The person within the household who is in charge of making decisions with
respect to kitchen purchases
6406532757486. The % of consumers who mention the brand as the first name without being
shown a list of brand names
6406532757487. A group of people from one family living under the same roof and eating food
prepared in the same kitchen
6406532757488. The range where the performance is below optimal but not low enough for the
customers to get very unhappy
6406532757489. A system to classify consumers or households without directly asking income
but on measures that are related to purchasing power
A published solution is not available for this question yet.
Report a correction for Q231
Question 232 MCQ · 2.0 marks See the list of terms and definitions / explanation below and match them correctly and answer the
given subquestions.
Zone of Tolerance
6406532757490. The person within the household who is in charge of making decisions with
respect to kitchen purchases
6406532757491. The % of consumers who mention the brand as the first name without being
shown a list of brand names
6406532757492. A group of people from one family living under the same roof and eating food
prepared in the same kitchen
6406532757493. The range where the performance is below optimal but not low enough for the
customers to get very unhappy
6406532757494. A system to classify consumers or households without directly asking income
but on measures that are related to purchasing power
A published solution is not available for this question yet.
Report a correction for Q232
Question 233 MCQ · 2.0 marks See the list of terms and definitions / explanation below and match them correctly and answer the
given subquestions.
NCCS
6406532757495. The person within the household who is in charge of making decisions with
respect to kitchen purchases
6406532757496. The % of consumers who mention the brand as the first name without being
shown a list of brand names
6406532757497. A group of people from one family living under the same roof and eating food
prepared in the same kitchen
6406532757498. The range where the performance is below optimal but not low enough for the
customers to get very unhappy
6406532757499. A system to classify consumers or households without directly asking income
but on measures that are related to purchasing power
A published solution is not available for this question yet.
Report a correction for Q233
Question 234 MCQ · 2.0 marks See the list of terms and definitions / explanation below and match them correctly and answer the
given subquestions.
Definition of household
6406532757500. The person within the household who is in charge of making decisions with
respect to kitchen purchases
6406532757501. The % of consumers who mention the brand as the first name without being
shown a list of brand names
6406532757502. A group of people from one family living under the same roof and eating food
prepared in the same kitchen
6406532757503. The range where the performance is below optimal but not low enough for the
customers to get very unhappy
6406532757504. A system to classify consumers or households without directly asking income
but on measures that are related to purchasing power
A published solution is not available for this question yet.
Report a correction for Q234
Question 235 MCQ · 2.0 marks See the list of terms and definitions / explanation below and match them correctly and answer the
given subquestions.
Housewife
6406532757505. The person within the household who is in charge of making decisions with
respect to kitchen purchases
6406532757506. The % of consumers who mention the brand as the first name without being
shown a list of brand names
6406532757507. A group of people from one family living under the same roof and eating food
prepared in the same kitchen
6406532757508. The range where the performance is below optimal but not low enough for the
customers to get very unhappy
6406532757509. A system to classify consumers or households without directly asking income
but on measures that are related to purchasing power
A published solution is not available for this question yet.
Report a correction for Q235
Question 236 MCQ · 4.0 marks Please see the given situations and indicate which significance test is appropriate in the given
subquestions.
Comparison of the mean income of a group of lower income ladies before and after they took up a
vocational training program
6406532757510. T test for means, independent samples
6406532757511. T test for means, dependent samples
6406532757512. Z test for proportions
A published solution is not available for this question yet.
Report a correction for Q236
Question 237 MCQ · 4.0 marks Please see the given situations and indicate which significance test is appropriate in the given
subquestions.
Comparison of the average satisfaction scores of 7 branches of a bank which lends money to
conusmers
6406532757515. T test for means, independent samples
6406532757516. T test for means, dependent samples
6406532757517. Z test for proportions
A published solution is not available for this question yet.
Report a correction for Q237
Question 238 MCQ · 4.0 marks Please see the given situations and indicate which significance test is appropriate in the given
subquestions.
Comparison of the total brand awareness %age before and after an ad campaign on TV
6406532757520. T test for means, independent samples
6406532757521. T test for means, dependent samples
6406532757522. Z test for proportions
A published solution is not available for this question yet.
Report a correction for Q238
Question 239 MCQ · 4.0 marks Please see the given situations and indicate which significance test is appropriate in the given
subquestions.
Comparison of the average income of a group of software programmers and another group of
data scientists
6406532757525. T test for means, independent samples
6406532757526. T test for means, dependent samples
6406532757527. Z test for proportions
A published solution is not available for this question yet.
Report a correction for Q239
Question 240 MCQ · 4.0 marks Please see the given situations and indicate which significance test is appropriate in the given
subquestions.
Understanding whether the spread of a randomly drawn sample over different cities is the same
as the spread of the population over these cities in the population
6406532757530. T test for means, independent samples
6406532757531. T test for means, dependent samples
6406532757532. Z test for proportions
A published solution is not available for this question yet.
Report a correction for Q240
Question 241 MCQ · 2.0 marks Which of the given syndicated studies gives the output mentioned in the subquestion.
Share of different pack sizes in the total sales of the brand from a retailer dataset?
6406532757535. Consumer panel
6406532757536. Indian Readership Study
6406532757537. TV Audience panel
6406532757538. Retail audit
6406532757539. Radio Audience Panel
6406532757540. Press ad expenditure track
6406532757541. TV ad expenditure track
6406532757542. Radio ad expenditure track
6406532757543. Prescription audit
A published solution is not available for this question yet.
Report a correction for Q241
Question 242 MCQ · 2.0 marks Which of the given syndicated studies gives the output mentioned in the subquestion.
The socio-economic profile of the consumers of a particular brand?
6406532757544. Consumer panel
6406532757545. Indian Readership Study
6406532757546. TV Audience panel
6406532757547. Retail audit
6406532757548. Radio Audience Panel
6406532757549. Press ad expenditure track
6406532757550. TV ad expenditure track
6406532757551. Radio ad expenditure track
6406532757552. Prescription audit
A published solution is not available for this question yet.
Report a correction for Q242
Question 243 MCQ · 2.0 marks Which of the given syndicated studies gives the output mentioned in the subquestion.
The share of supermarkets in the sale of a category?
6406532757553. Consumer panel
6406532757554. Indian Readership Study
6406532757555. TV Audience panel
6406532757556. Retail audit
6406532757557. Radio Audience Panel
6406532757558. Press ad expenditure track
6406532757559. TV ad expenditure track
6406532757560. Radio ad expenditure track
6406532757561. Prescription audit
A published solution is not available for this question yet.
Report a correction for Q243
Question 244 MCQ · 2.0 marks Which of the given syndicated studies gives the output mentioned in the subquestion.
Gain loss analysis in consumer share between brands over a period of six months?
6406532757562. Consumer panel
6406532757563. Indian Readership Study
6406532757564. TV Audience panel
6406532757565. Retail audit
6406532757566. Radio Audience Panel
6406532757567. Press ad expenditure track
6406532757568. TV ad expenditure track
6406532757569. Radio ad expenditure track
6406532757570. Prescription audit
A published solution is not available for this question yet.
Report a correction for Q244
Question 245 MCQ · 2.0 marks Which of the given syndicated studies gives the output mentioned in the subquestion.
The % of people who watched the brand’s ad on TV three or more times?
6406532757571. Consumer panel
6406532757572. Indian Readership Study
6406532757573. TV Audience panel
6406532757574. Retail audit
6406532757575. Radio Audience Panel
6406532757576. Press ad expenditure track
6406532757577. TV ad expenditure track
6406532757578. Radio ad expenditure track
6406532757579. Prescription audit
A published solution is not available for this question yet.
Report a correction for Q245
Question 246 MCQ · 2.0 marks Which of the given syndicated studies gives the output mentioned in the subquestion.
The profile of readers of a particular daily newspaper?
6406532757580. Consumer panel
6406532757581. Indian Readership Study
6406532757582. TV Audience panel
6406532757583. Retail audit
6406532757584. Radio Audience Panel
6406532757585. Press ad expenditure track
6406532757586. TV ad expenditure track
6406532757587. Radio ad expenditure track
6406532757588. Prescription audit
A published solution is not available for this question yet.
Report a correction for Q246
Question 247 MCQ · 2.0 marks Which of the given syndicated studies gives the output mentioned in the subquestion.
The share of front page ads bought by a brand’s competitors?
6406532757589. Consumer panel
6406532757590. Indian Readership Study
6406532757591. TV Audience panel
6406532757592. Retail audit
6406532757593. Radio Audience Panel
6406532757594. Press ad expenditure track
6406532757595. TV ad expenditure track
6406532757596. Radio ad expenditure track
6406532757597. Prescription audit
A published solution is not available for this question yet.
Report a correction for Q247
Question 248 MCQ · 2.0 marks Which of the given syndicated studies gives the output mentioned in the subquestion.
The percentage of the audience who listen to radio FM on a particular time slot on Saturdays?
6406532757598. Consumer panel
6406532757599. Indian Readership Study
6406532757600. TV Audience panel
6406532757601. Retail audit
6406532757602. Radio Audience Panel
6406532757603. Press ad expenditure track
6406532757604. TV ad expenditure track
6406532757605. Radio ad expenditure track
6406532757606. Prescription audit
A published solution is not available for this question yet.
Report a correction for Q248
Question 249 MCQ · 2.0 marks Which of the given syndicated studies gives the output mentioned in the subquestion.
The total TRPs garnered by an ad campaign on TV?
6406532757607. Consumer panel
6406532757608. Indian Readership Study
6406532757609. TV Audience panel
6406532757610. Retail audit
6406532757611. Radio Audience Panel
6406532757612. Press ad expenditure track
6406532757613. TV ad expenditure track
6406532757614. Radio ad expenditure track
6406532757615. Prescription audit
A published solution is not available for this question yet.
Report a correction for Q249
Question 250 MCQ · 2.0 marks Which of the given syndicated studies gives the output mentioned in the subquestion.
The total spend on TV ads for each brand in a category?
6406532757616. Consumer panel
6406532757617. Indian Readership Study
6406532757618. TV Audience panel
6406532757619. Retail audit
6406532757620. Radio Audience Panel
6406532757621. Press ad expenditure track
6406532757622. TV ad expenditure track
6406532757623. Radio ad expenditure track
6406532757624. Prescription audit
**Managerial Economics**
**Section Id :** 64065357862
**Section Number :** 11
**Section type :** Online
**Mandatory or Optional :** Mandatory
**Number of Questions :** 14
**Number of Questions to be attempted :** 14
**Section Marks :** 45
**Display Number Panel :** Yes
**Section Negative Marks :** 0
**Group All Questions :** No
**Enable Mark as Answered Mark for Review and**
Yes
**Clear Response :**
**Maximum Instruction Time :** 0
A published solution is not available for this question yet.
Report a correction for Q250
