Market Research · End Term · Jan 2026 · FN

Select the right option in the given subquestions.

A company that plans to get into pet grooming products wants to understand the emotional bond between pet parent(s) and their pet. What kind of study is required for this?

Select the right option in the given subquestions.

A company that plans to get into branded rice wants to understand the rice buying habits such as the proportion of consumers who buy from a supermarket and proportion who buy from kirana (local convenience store) shop, proportion who buys branded rice etc. What kind of study is required for this?

Select the right option in the given subquestions.

Fill in the blank here. In a ________, the respondents give the feedback about the brand by building a story around a picture or an image

Select the right option in the given subquestions.

When respondents are given first one sample, then another sample, and then asked for comparative feedback, it is known as

Select the right option in the given subquestions.

Which of the following is the appropriate test for testing the means of two independent samples?

Of the following terms, five are relevant measures that come in a quantitative brand health study. Please identify the five. Can mark only 5 options

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions

What is the lapsing ratio for Brand F? (Round it off to the one decimal)

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions

Which brand has the highest lapsing ratio?

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions

Which brand has the lowest lapsing ratio?

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions

Which brand has the lowest gap between unaided and total awareness?

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions

What is the trial to total awareness ratio for Brand A? (Round it off to the one decimal)

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions

What is the trial to total awareness ration for Brand C? (Round it off to the one decimal)

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions

What is the lapsing ratio for Brand E? (Round it off to the one decimal)

Please indicate true / false for given statements.

TOM stands for Top Of Mind awareness

Please indicate true / false for given statements.

OTS stands for Opportunity To See

Please indicate true / false for given statements.

The golden rule for sample size as per Central Limit Theorem is that n should be atleast 30

Please indicate true / false for given statements.

Retail audits can be used to understand the profile of the end consumer of a brand

Please indicate true / false for given statements.

Retail audit panels include a sample of retail outlets